How Much Does Teeth Whitening Cost?
Updated for 2026 — national average costs with state-by-state breakdowns
What Does Teeth Whitening Include?
Professional teeth whitening uses stronger bleaching agents than over-the-counter products, delivering faster and more dramatic results in a dental office setting.
The national average cost for teeth whitening is $400 per treatment. Most homeowners pay between $100 and $800, though costs can vary significantly based on your location, the scope of work, and other factors outlined below.
What Affects the Price?
Type
In-office (Zoom, BriteSmile): $400-$800. Custom take-home trays: $200-$500. Over-the-counter: $20-$100
Sessions
Some patients need 2-3 in-office sessions for best results
Key Cost Factors
- ✓In-office vs take-home trays
- ✓Severity of staining
- ✓Number of sessions
- ✓Dentist vs spa service
- ✓Brand of whitening system
💡 Tips to Save Money
- 1.Take-home custom trays from your dentist are cheaper and effective
- 2.Maintain results with whitening toothpaste to extend time between treatments
- 3.Look for new patient specials at dental offices
📈 Teeth Whitening Cost Trends (2022–2026)
Prices have increased +17.6% over the last 5 years
| Year | National Avg | YoY Change |
|---|---|---|
| 2022 | $340 | — |
| 2023 | $354 | +4.1% |
| 2024 | $377 | +6.5% |
| 2025 | $388 | +2.9% |
| 2026 | $400 | +3.1% |
Based on national averages adjusted for annual inflation. Actual costs vary by location and project scope.
Teeth Whitening Cost by State
Costs vary significantly by state due to labor rates, cost of living, and local market conditions. Click any state for a detailed breakdown.
| State | Low | Average | High |
|---|---|---|---|
| Alabama | $82 | $328 | $656 |
| Alaska | $128 | $512 | $1,024 |
| Arizona | $95 | $380 | $760 |
| Arkansas | $80 | $320 | $640 |
| California | $135 | $540 | $1,080 |
| Colorado | $108 | $432 | $864 |
| Connecticut | $122 | $488 | $976 |
| Delaware | $105 | $420 | $840 |
| District of Columbia | $125 | $500 | $1,000 |
| Florida | $98 | $392 | $784 |
| Georgia | $90 | $360 | $720 |
| Hawaii | $142 | $568 | $1,136 |
| Idaho | $92 | $368 | $736 |
| Illinois | $105 | $420 | $840 |
| Indiana | $88 | $352 | $704 |
| Iowa | $86 | $344 | $688 |
| Kansas | $85 | $340 | $680 |
| Kentucky | $84 | $336 | $672 |
| Louisiana | $87 | $348 | $696 |
| Maine | $102 | $408 | $816 |
| Maryland | $115 | $460 | $920 |
| Massachusetts | $130 | $520 | $1,040 |
| Michigan | $92 | $368 | $736 |
| Minnesota | $102 | $408 | $816 |
| Mississippi | $78 | $312 | $624 |
| Missouri | $87 | $348 | $696 |
| Montana | $95 | $380 | $760 |
| Nebraska | $88 | $352 | $704 |
| Nevada | $102 | $408 | $816 |
| New Hampshire | $112 | $448 | $896 |
| New Jersey | $125 | $500 | $1,000 |
| New Mexico | $90 | $360 | $720 |
| New York | $132 | $528 | $1,056 |
| North Carolina | $90 | $360 | $720 |
| North Dakota | $90 | $360 | $720 |
| Ohio | $90 | $360 | $720 |
| Oklahoma | $83 | $332 | $664 |
| Oregon | $110 | $440 | $880 |
| Pennsylvania | $102 | $408 | $816 |
| Rhode Island | $115 | $460 | $920 |
| South Carolina | $87 | $348 | $696 |
| South Dakota | $85 | $340 | $680 |
| Tennessee | $86 | $344 | $688 |
| Texas | $93 | $372 | $744 |
| Utah | $95 | $380 | $760 |
| Vermont | $108 | $432 | $864 |
| Virginia | $105 | $420 | $840 |
| Washington | $115 | $460 | $920 |
| West Virginia | $80 | $320 | $640 |
| Wisconsin | $94 | $376 | $752 |
| Wyoming | $92 | $368 | $736 |
Frequently Asked Questions
How long does professional whitening last?
Results typically last 6 months to 2 years depending on diet and habits.
Is teeth whitening safe?
Yes. Professional whitening is safe when performed correctly. Temporary sensitivity is the most common side effect.
🏙️ Teeth Whitening Cost by City
Compare teeth whitening costs in the most popular US cities:
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💬 What Did You Pay?
Real costs reported by homeowners for Teeth Whitening
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