How Much Does Teeth Whitening Cost?

Updated for 2024 — national average costs with state-by-state breakdowns

Low End
$100
Average
$400
High End
$800
per treatment
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What Does Teeth Whitening Include?

Professional teeth whitening uses stronger bleaching agents than over-the-counter products, delivering faster and more dramatic results in a dental office setting.

The national average cost for teeth whitening is $400 per treatment. Most homeowners pay between $100 and $800, though costs can vary significantly based on your location, the scope of work, and other factors outlined below.

What Affects the Price?

Type

In-office (Zoom, BriteSmile): $400-$800. Custom take-home trays: $200-$500. Over-the-counter: $20-$100

Sessions

Some patients need 2-3 in-office sessions for best results

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Key Cost Factors

  • In-office vs take-home trays
  • Severity of staining
  • Number of sessions
  • Dentist vs spa service
  • Brand of whitening system

💡 Tips to Save Money

  • 1.Take-home custom trays from your dentist are cheaper and effective
  • 2.Maintain results with whitening toothpaste to extend time between treatments
  • 3.Look for new patient specials at dental offices
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Teeth Whitening Cost by State

Costs vary significantly by state due to labor rates, cost of living, and local market conditions. Click any state for a detailed breakdown.

StateLowAverageHigh
Alabama$82$328$656
Alaska$128$512$1,024
Arizona$95$380$760
Arkansas$80$320$640
California$135$540$1,080
Colorado$108$432$864
Connecticut$122$488$976
Delaware$105$420$840
Florida$98$392$784
Georgia$90$360$720
Hawaii$142$568$1,136
Idaho$92$368$736
Illinois$105$420$840
Indiana$88$352$704
Iowa$86$344$688
Kansas$85$340$680
Kentucky$84$336$672
Louisiana$87$348$696
Maine$102$408$816
Maryland$115$460$920
Massachusetts$130$520$1,040
Michigan$92$368$736
Minnesota$102$408$816
Mississippi$78$312$624
Missouri$87$348$696
Montana$95$380$760
Nebraska$88$352$704
Nevada$102$408$816
New Hampshire$112$448$896
New Jersey$125$500$1,000
New Mexico$90$360$720
New York$132$528$1,056
North Carolina$90$360$720
North Dakota$90$360$720
Ohio$90$360$720
Oklahoma$83$332$664
Oregon$110$440$880
Pennsylvania$102$408$816
Rhode Island$115$460$920
South Carolina$87$348$696
South Dakota$85$340$680
Tennessee$86$344$688
Texas$93$372$744
Utah$95$380$760
Vermont$108$432$864
Virginia$105$420$840
Washington$115$460$920
West Virginia$80$320$640
Wisconsin$94$376$752
Wyoming$92$368$736
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Frequently Asked Questions

How long does professional whitening last?

Results typically last 6 months to 2 years depending on diet and habits.

Is teeth whitening safe?

Yes. Professional whitening is safe when performed correctly. Temporary sensitivity is the most common side effect.

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